Introduction

La Hogar ("we," "our," "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our real estate platform at lahogar.com and our mobile application (collectively, the "Platform").

By using our Platform, you consent to the data practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Platform.

Information We Collect

Personal Information You Provide

• Account Registration: Full name, email, phone number, password, date of birth, optional profile photo
• Identity Verification: Government-issued ID, BVN, utility bills, business documents
• Property Listing Info: Property specs, images, ownership documents, pricing, location
• Communication: Messages, inquiries, support history, feedback
• Financial Data: Bank account (for sellers), transaction records, payment method (via third parties)

Automatically Collected Information

• Technical: IP address, device/browser info, OS, screen size, device type
• Usage: Pages viewed, time spent, search queries, saved properties, session patterns
• Location: GPS (with consent), IP-based, property visit locations

Third-Party Sources

• Social Media: Profile info, contact lists (if connected)
• Verification Services: Identity and credit checks, ownership validation
• Marketing Partners: Lead/referral data from external partners

How We Use Your Information

Platform Services

To manage your account, process listings and transactions, support users, verify identities, and match buyers with properties.

Communication

To send alerts, confirmations, support messages, platform updates, and user-to-user messages.

Platform Improvement

To analyze behavior, improve features, conduct A/B tests, and enhance performance.

Marketing

To send newsletters, personalize recommendations, run ad campaigns, and conduct surveys (with your consent).

Legal & Security

To prevent fraud, comply with laws, enforce policies, protect rights, and respond to legal demands.

Legal Basis for Processing (GDPR)

We process your data based on:

• Consent (you opt in)
• Contract performance
• Legitimate interest
• Legal obligation
• Vital interests

Information Sharing and Disclosure

With Other Users

Limited seller information, user profiles, communication, and reviews.

With Service Providers

Payment processors, identity verifiers, hosting/cloud platforms, support tools, legal teams.

With Business Partners

Real estate firms, banks, property managers (with your consent).

For Legal Requirements

Courts, law enforcement, regulators.

Business Transfers

If we merge or are acquired, data may be transferred with prior notice.

Data Security

Security Measures

• Technical: SSL, encryption, MFA, audits
• Administrative: Access controls, employee training
• Physical: Secure data centers, equipment disposal

Breach Response

Prompt investigation, notify regulators (within 72 hrs), inform affected users, and take remedial steps.

Your Rights and Choices

Account Controls

Edit profile, privacy settings, deactivate/delete, download your data.

Communication Preferences

Manage notifications, opt out of promotional messages.

Data Subject Rights (Where Applicable)

Access, Rectification, Erasure, Restriction, Portability, Objection, Withdraw Consent

How to Exercise Your Rights

Via account settings, Email: privacy@lahogar.com, or use online form (if available). Response time: within 30 days.

Cookies & Tracking Technologies

Types of Cookies

• Essential: Login, transactions, stability
• Analytics: Behavior tracking (e.g., Google Analytics)
• Marketing: Ads, social retargeting
• Preferences: Saved settings, filters

Managing Cookies

Browser settings, Platform cookie control center, or third-party opt-out tools.

International Data Transfers

Cross-Border Processing

Data may be stored/processed outside Nigeria (e.g., international cloud services, processors).

Safeguards

Standard contractual clauses, regulatory approvals, and secure protocols.

Data Retention

Retention Periods

• Accounts: Active + 7 years
• Transactions: 10 years
• Support Messages: 3 years
• Marketing Data: Until unsubscribed
• Logs: 12 months

Deletion Process

Secure deletion/anonymization, backup cleanup, and retain anonymized data for analysis (if allowed).

Children's Privacy

The Platform is not for users under 18. We don't knowingly collect data from minors. Parents/guardians should contact us for immediate removal.

Third-Party Links & Services

External links or integrations (e.g., social media, analytics) are governed by their own privacy policies.

Social Media

Only access what you approve. You can disconnect any time.

Analytics Tools

Google Analytics, Facebook, and others with their own policies.

Changes to this Policy

Policy Updates

We may revise this policy due to legal updates, feature changes, feedback, or industry standards.

Notice of Changes

We will notify via email, banner on Platform, or in-app messages. Your continued use equals acceptance of the revised policy.

Regional Privacy Rights

Nigeria (NDPR)

We comply with NDPR and NITDA regulations.

EU (GDPR)

GDPR rights fully honored.

Other Jurisdictions

We aim for compliance in every location we operate.

Effective Date & Acknowledgment

By using La Hogar, you acknowledge that you have read, understood, and accepted this Privacy Policy.